When Web pages and graphics are created, they are typically not optimized for use over the Internet. Files that are too large move slowly across the Net and create data bottlenecks. Web code, unnecessarily complex image color palettes, and "bloated" photos all provide opportunities for optimization—and when Web content is optimized, it transmits to the end-user much, much faster.

Scrubbing
The simplest step in optimizing Web content is "scrubbing" code and graphics to remove unnecessary data. Within every Web page, there can be thousands of bytes of data that are not needed to properly render the page, and are completely irrelevant to the end-user. For example, HTML comments can be stripped out of Web code, as can superfluous tags, carriage returns, and even extra spaces. On the graphics side, GIF images often use palettes containing repeated and unused colors.

Compressing
After Web content has been scrubbed clean, it can be compressed to ideal levels so that the images and content have no discernable loss of quality. Newly available technologies enable Web code and some file formats to be compressed, sent across the Internet quickly, then expanded and viewed by a browser. When compressing graphics, it is imperative that file sizes are made as small as possible while retaining the visual integrity of the picture. Graphics can be compressed by reducing colors in GIF images, and using native lossy-compression for JPG images.

OptiView's Smart Optimization
OptiView's proprietary technology balances bandwidth saving and image quality to reach the "magic" point of optimization for graphics. If appropriate, we will also change the file's format from JPG to GIF or vice versa. OptiView also conducts color palette reduction, giving preference to predominant color fields in an image, such as skin tones, text, edges, background, etc. Once we have taken these steps, we know an image is optimized. All of this happens in less than 1/20th of a second.

OptiView handles image optimization individually, automatically, and instantly—with outstanding results. That is the crux of what makes OptiView different from every other Web content optimization solution available.