THE SHEAHEDGES GROUP CONTINUES TO ATTRACT TECHNOLOGY CLIENTS

OptiView Selects Firm to Enhance Corporate Visibility

MCLEAN, Va, January 10, 2002–The SheaHedges Group (SHG), a communications agency dedicated to helping technology companies define, reach and attain aggressive business, sales and marketing goals, announced the addition of OptiView Technologies, a Web content optimization company, to its client list.

OptiView, based in Dulles, VA, hired SHG to construct a strategic communications campaign that consists of developing and executing marketing strategies, defining strategic corporate messaging and conducting media and analyst relations outreach.

"Over the past quarter, The SheaHedges Group has provided us with a strategic communications support and a counseling program that maps directly to our main business objective of building awareness about the benefits that our content acceleration suite brings to the content delivery network space," said Donna Hemmert, CEO of OptiView. "Within one quarter, not only did they fulfill our Q4 objectives of penetrating local, ISP and hosting media, but they also scheduled meetings with top-tier research analysts to help us communicate our message to the public."

OptiView is a leading provider of Web content and acceleration services. The company's products intelligently optimize images and speed Web page download times an average of 30 percent—and often higher—decreasing bandwidth costs and improving the end-user experience. In Q1 2002, OptiView will penetrate the ISP and enterprise space with the launch of its new product, NetCelerate. NetCelerate will act as a proxy on a network, transparently optimizing images, caching them and reducing downloads across an entire user base.

"We're proud that OptiView will join our client list," said Elizabeth Shea, co-founder and principal of The SheaHedges Group. "The company has a very impressive management team, a solid product line and is receiving a lot of notice in the media and analyst community because of its position in the industry."

About The SheaHedges Group
The SheaHedges Group was founded in 1999 and provides strategic marketing planning, marketing communications and public relations services to emerging and fast-growth companies in the technology industry. Headquartered in McLean, Va., SheaHedges Group clients include: Celera, Integic, Plateau, Vastera, DLT Solutions, DigitalOwl. For more information, visit www.sheahedges.com.

About OptiView Technologies
OptiView Technologies is a privately held Internet content acceleration company based in the Dulles high-tech corridor of Northern Virginia. OptiView has a suite of Web content optimization products and services that reduce image bulk and speed page loading—thereby lowering operating costs and improving customer retention. Customers to date include Microsoft, Barnes&Noble.com, CBS SportsLine, Ernst & Young, and Excite. Since 1995, OptiView has had over 50,000 customers, and has optimized millions of Web images. For more information about OptiView, please visit the company's Web site at www.optiview.com.