OPTIVIEW LAUNCHES TURBOCACHE, A WEB CONTENT OPTIMIZATION AND CACHING SERVER

Aimed at Service Providers and the Enterprise, TurboCache Makes Web Content Download up to Three Times Faster Without Requiring Client-side Software

DULLES, VA, March 7, 2002—OptiView Technologies (www.optiview.com), a leading provider of Web content optimization services, today announced the general availability of TurboCache, the only Web content and image optimization product focused on reducing image bulk, caching, and accelerating all Web traffic for an entire user population. TurboCache is a transparent caching proxy server that intelligently optimizes text and images, speeding page downloads by up to 75 percent across any connection—including corporate LANs, modems, and wireless devices.

Unlike legacy caching appliances, TurboCache adds content optimization to the mix by reducing the byte size of content prior to caching, increasing server and network capacity, speeding page downloads for an xSP’s entire audience, and providing a valuable competitive advantage over other service providers. For the enterprise, TurboCache dramatically cuts bandwidth costs by more efficiently using the connection they already have.

"TurboCache is the product our enterprise customers have been asking us for," said Donna Hemmert, CEO of OptiView. "TurboCache enables the enterprise to save money typically spent on bandwidth and additional servers, while at the same time improving the user experience for their employees."

"TurboCache secures customer loyalty and ensures satisfaction by significantly speeding download times and improving the user experience across the board," says Deb Mielke, Principal of Treillage Network Strategies, Inc. "In addition, TurboCache provides a cost-effective method for service providers and the enterprise to efficiently and cost-effectively manage their Web content and network resources."

TurboCache optimizes Web content without visually degrading images or text, in addition to caching traffic results to eliminate re-optimization and reduce latency. OptiView's proprietary technology balances bandwidth saving and image quality to reach the "magic" point of optimization. If appropriate, the technology changes a file’s format and conducts intelligent color palette reduction, giving preference to predominant color fields in an image—and all of this typically happens in less than 1/50th of a second. TurboCache is delivered as a rack-ready unit that can be installed at any data center, POP, or office location—and can be used as an in-the-flow infrastructure or downstream solution. TurboCache can also be used as an additive solution to other performance improvers, such as content delivery networks (CDNs), additional servers, or more bandwidth.

About OptiView Technologies
OptiView Technologies is a privately held Internet content acceleration company based in the Dulles high-tech corridor of Northern Virginia. OptiView develops Web content optimization products and services that reduce image bulk and speed page loading—thereby lowering operating costs and improving customer retention. Customers include The Robert Wood Johnson Foundation, ipicturebooks, and Baby Universe. Since 1996, OptiView has had over 50,000 customers, and has optimized millions of Web images. For more information about OptiView, please visit the company's Web site at www.optiview.com.